Green Story Blog

Explore Green Story's insightful events in Tiruppur and Rajapalayam, where industry experts discussed sustainable fashion and the role of Life Cycle Assessment (LCA). Join the conversation on shaping a greener future for textiles.

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Everything you need to know about quantifying your clothings impact from seed to shelf and the impact of your sustainable supply chain!

Tune in as change-makers and innovators discuss the future of the LCA methodology and how we can improve to measure all forms of impact, not just environmental!

As part of our most recent webinar, we hosted top eco-fashion brands to discuss how conducting an LCA helped them grow their businesses!

Discover why Life Cycle Assessment (LCA) is essential for fashion sustainability. Learn how LCA helps brands measure their environmental impact, enhance credibility, ensure regulatory compliance, reduce costs, and drive sustainable product development. Explore how Green Story empowers fashion brands to leverage LCA for strategic growth and market differentiation.

Explore the hidden impacts of fashion on the environment, the rise of greenwashing in the industry, and how consumers can distinguish genuine sustainability efforts from deceptive practices. Discover the role of certifications, innovations in sustainable materials, advancements in recycling technologies, and collaborative efforts shaping a more sustainable future for fashion.

A wide variety of sustainability standards and certifications exist in the fashion industry. What are the most sought-after standards and certifications in sustainable fashion?

Green claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.

Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts and overall, their profits.

There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion.

Discover how this game-changing initiative is set to transform climate action, business strategy, and green investment.

Explore how CORSIA is setting a new global benchmark for verified carbon offsets in aviation—and what the fashion industry can learn from its evolution toward transparency, accountability, and climate action.

The landscape of carbon credits and offsets involves a structured process to ensure environmental integrity and accountability. Central to this process are the concepts of validation, verification, and retirement. These terms represent critical stages that uphold the transparency, credibility, and effectiveness of carbon credit initiatives.

Explore how emerging carbon removal technologies like biochar, direct air capture, and carbon mineralization are reshaping sustainability and helping companies meet climate goals. Learn about innovative solutions driving long-term carbon sequestration and their role in voluntary carbon markets.

Explore the latest trends in the voluntary carbon market (VCM), including the emergence of the Integrity Council for the Voluntary Carbon Market (ICVCM), advancements in carbon removal technologies, and the resurgence of nature-based solutions. Learn how companies like Microsoft and Google are leading the way in carbon credit purchases and the evolving role of the VCM in driving global climate action toward a net-zero future.

Explore the regulatory carbon market and the role of Article 6 of the Paris Agreement in shaping the future of carbon offsetting. Learn how Green Story supports businesses in navigating this evolving landscape, driving global collaboration and sustainability.

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.