Press Release: The Denim Deal Unveils First-Ever Denim Deal Collections at Kingpins: Circular and Sexy

Amsterdam, 14th October 2025— The Denim Deal, a global initiative accelerating the use of post-consumer recycled (POCR) cotton, is taking its boldest step yet. At this season’s Kingpins, the Denim Deal will debut not one, but three collections that prove circular denim isn’t just possible — it’s ready to wear, ready to scale, and ready for every brand to plug and play.

The Denim Deal Collection: Designed to Simplify. Built to Prove.
For the first time, the Denim Deal has moved beyond spotlighting its members to co-creating two collections under the Denim Deal name. Every garment showcases how collaboration across the value chain can deliver denim that’s circular, durable, transparent, and on trend.

Collection One: EMEA Hub Collection
Nineteen garments developed with partners Dorlet, Sharabati, Kipas, Ereks Blue Matters, and PDNA showcase high-quality circular denim with cutting-edge design and traceability at its core. From innovative removable branded buttons by Dorlet to fully integrated green production at Ereks, and PDNA’s platform that connects and verifies supply chain data directly to each garment through its Digital Product Passport, this collection is a blueprint for how the industry can make circularity visible and wearable.

Collection Two and Three: The India Hub Debut

Spearheaded by the Denim Deal India Hub (led by Enviu and GATS), two separate collections that integrates Digital Product Passports, Product Environmental Footprint (both powered by Green Story’s platform), Post consumer cotton, and advanced green wash technology. The first collection produced by Raymond UCO will be showcased at Kingpins. The second collection produced by Bhaskar Denim will be showcased at their week-long show Denim Deal show. Both collections, created by Recyclr in collaboration with Jeanologia and Green Story, demonstrate the power of global hubs to tailor scalable solutions across regions.

Why This Matters

These collections are more than prototypes — they are proof. They unite POCR cotton, DPPs, PEF, and durability metrics into one replicable framework. They make circularity look effortless, provide brands with ready-made compliance solutions, and showcase what’s possible when the entire denim ecosystem collaborates.

What’s Next
This is just the beginning. The Denim Deal will continue to launch new collections showcasing different members, innovations, and increasing complexity. Each step brings the industry closer to the Denim Deal’s moonshot goal: one billion pairs of jeans made with at least 20% post-consumer recycled cotton by 2030.

Join Us
The Denim Deal is building the future of denim — simple, credible, and collective. Brands ready to skip the complexity and scale circularity can join now.

‍