Press Release: Fundamentally Green Metrics Launches in Latin America
FOR IMMEDIATE RELEASE
Fundamentally Green Metrics Launches in Latin America: A Data-Powered Pilot to Revolutionize Sustainable Fashion
MEXICO CITY, MEXICO / UTRECHT, NETHERLANDS – July 7th, 2025 – Fundamentally, a Mexico City-based platform for slow fashion, and Green Story, a global leader in environmental data, today announced the launch of "Fundamentally Green Metrics – LATAM," a groundbreaking environmental data-powered pilot program designed to accelerate sustainability transformation within the Latin American fashion industry.
This initiative aims to provide small and medium-sized fashion producers in the region with access to essential sustainability metrics and tools (including digital product passports and carbon footprint analysis) powered by Green Story’s AI-enabled platform.
By participating in this pilot, selected brands can enhance their traceability and readiness to navigate rising international sustainability regulations, while exploring pathways to global competitiveness.
The fashion and textile industry is under increasing global scrutiny regarding sustainability, with emerging regulations and market expectations making traceability and impact measurement essential for brands seeking international relevance. While Latin America is home to extraordinary creativity and craftsmanship, many producers in the region face systemic barriers to accessing robust sustainability data and tools. Fundamentally Green Metrics – LATAM seeks to help close this gap by offering targeted, affordable access to advanced environmental metrics and expert guidance tailored to the region’s needs.
“Sustainability is not a nice-to-have — it’s the foundation for resilience, relevance, and growth in the fashion industry,” says Diana Hernandez, CEO and Founder of Fundamentally. "Through Fundamentally Green Metrics – LATAM, we aim to make sustainability more accessible, transparent, and inclusive for Latin American producers — helping them align their values with measurable impact and gain global visibility for their creativity."
Green Story, known for its internationally recognized sustainability platform and a client base in more than 34 countries, brings deep expertise in Life Cycle Assessments (LCAs), Digital Product Passports (DPPs), and comprehensive environmental data.
Fundamentally anchors the partnership in the Latin American context by mobilizing a regional ecosystem of designers, producers, and changemakers — helping to foster conditions where sustainability becomes visible, actionable, and rooted in local realities.
"We are thrilled to partner with Fundamentally to empower Latin American fashion brands and manufacturers with the tools they need to better navigate a sustainable global market," says Akhil Sivanandan, CEO of Green Story.
“This pilot program provides meaningful access to Green Story’s sustainability tools at preferential rates tailored to the Latin American context, thanks to a regional subsidy managed by Fundamentally. By doing so, we aim to help reduce the financial and technical barriers that have historically limited small producers in the region. This initiative strongly aligns with our mission to enable better data for better decisions, across all stakeholders worldwide.”
As part of this partnership, Fundamentally has been appointed as Green Story’s exclusive Cluster Partner for Latin America, coordinating strategic implementation across the region.
Selected participants in the pilot program for “Fundamentally Green Metrics – LATAM” will receive a suite of benefits designed to support their sustainability performance and international export readiness.
The benefits include:
· One-year access to Green Story’s sustainability intelligence platform
· Unlimited Digital Product Passports (DPPs)
· Opportunity to use Green Story data in support of Higg Index submissions (pending separate qualification)
· Optional carbon offsetting via verified projects evaluated by Green Story
· Training resources and sustainability communication tools
· API connectivity for integrating impact metrics into e-commerce platforms
· Promotional visibility through “Fundamentally Green Metrics – LATAM” campaigns
This program aims to offer significant economic and reputational benefits, including improved preparedness for emerging compliance requirements, increased alignment with EU sustainability expectations, greater visibility among responsible buyers, enhanced readiness to enter premium export markets, and the potential to build consumer trust through the communication of verified environmental impact.
The pilot cohort will be limited to 30 selected brands and manufacturers that produce fashion in Latin America and operate with small or medium-sized production capacities. Selected participants should demonstrate a strong interest in improving their sustainability practices and traceability systems, and a commitment to preparing for international markets.
Participants will be selected jointly by Fundamentally and Green Story, based on alignment with the program’s objectives and eligibility criteria. The pilot will run for a three-month implementation period, and participating brands will retain access to Green Story’s platform and tools for one year following their onboarding date.
Based on the outcomes of the pilot, Green Story and Fundamentally aim to expand the reach of the program to support many more brands and manufacturers committed to sustainability throughout Latin America.
Brands and manufacturers interested in joining this pilot program may submit an expression of interest by emailing: greenmetrics@wefundamentally.com.
About Fundamentally:
Fundamentally is a Mexico City-based initiative dedicated to building a slow fashion ecosystem through a systemic, ethical, and inclusive approach. Operating as both a community platform and strategic facilitator, it connects emerging brands, independent designers, local producers, media, and aligned initiatives to strengthen visibility, encourage commercialization, and advance sustainability across the Latin American fashion industry.
About Green Story:
Green Story is a sustainability intelligence platform focused on the apparel, accessories, and textiles sector. With a foundation in verified supply chain data and lifecycle analysis, Green Story provides actionable insights into the environmental impact of products.
Through its trusted carbon offset marketplace and regulatory compliance tools, Green Story enables scalable, credible, and data-driven sustainability solutions. The platform currently partners with hundreds of brands and manufacturers worldwide to accelerate the industry’s transition to more responsible practices.
For Press Details Contact:
Fundamentally:
Diana Hernandez
diana.h@wefundamentally.com
Green Story:
Akhil Sivanandan
akhil@greenstory.io