Transforming plastic into positive impact to convert customers and drive revenue
Through the use of Green Story’s Know Your Impact tool, Ungalli display the positive impact of each of its products on its e-commerce platform. Importantly, this data is available at multiple customer touchpoints whether that is the product page, cart review or check out. Shoppers are informed about the number of plastic bottles recycled, days of drinking water saved, and energy in lightbulbs conserved, compared to conventional garments.
These metrics saw the conversion rate on the Ungalli website more than double from previous reports that were published before they embarked on a partnership with Green Story. Strong and transparent communication on product impact has helped the brand stand out in an increasingly crowded market.
Our work together added further value during Ungalli’s Kickstarter campaign. Sustainability and transparency on impact are important factors for customers and 99% of customers backed the brand on Kickstarter because they were able to showcase this information.