How Life Cycle Assessment (LCA) can help brands navigate sustainability

Exclusive insights from renowned textile and LCA specialist, Dr. Kannan Muthu (Chief Sustainability Officer, Green Story)

With increasing investigations into brands’ greenwashing claims and the credibility of their environmental data, Life Cycle Assessments (LCA) as an environmental impact measurement method have come under close scrutiny.

In this white paper, Dr. Kannan Muthu responds to the critique of LCA and explains the role of LCA in the fashion industry, Green Story’s LCA methodology and robust approach to ensuring data accuracy. In addition, Dr. Muthu shares his exclusive insights on the Higg Index controversy. Download the white paper today and learn how Life Cycle Assessment (LCA) can help your brand navigate sustainability.

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