Green Story Blog

News, educational content and thought leadership pieces at the intersection of fashion, sustainability and technology.

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How the Verra Registry Works: Its Use for Companies to Drive Real Climate Impact

As climate action becomes a business imperative, credibility and transparency are key. This blog explores the role of the Verra Registry—a global platform for tracking verified carbon credits and sustainability projects—in enabling effective climate strategies. Learn how the registry ensures independent verification, traceability, and alignment with broader goals like biodiversity and community impact. From understanding how carbon credits work to selecting high-quality projects under standards like VCS and SD VISta, this guide offers insights into navigating the world of offsets and making informed, verifiable sustainability decisions that build trust and drive meaningful environmental progress.

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Lavinia Muth on carbon neutrality, sustainability reporting and communication

Green claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.

Green Story raises €1.1m, led by 4Impact, to empower more consumers to know their impact

As the fashion industry is responding to demands for transparency, Green Story is the pioneering solution empowering 1 billion consumers to know their impact and make greener choices.

How to avoid greenwashing and boost your business sustainability

Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts and overall, their profits.

6 benefits of Life Cycle Assessment (LCA)

If you are wondering how much positive impacts your sustainable garments have, or how to improve resource efficiency of your supply chains, a Life Cycle Assessment can definitely help you and give valuable insights into your supply chains.

An exciting milestone: looking ahead to the future of Green Story

A few weeks ago, we shared some exciting news: Green Story raised €1.1m, led by 4Impact, to empower more consumers to know their impact. We can’t thank enough all of our investors, 150+ brand partners and incredible team of 35 change makers, for making this possible.

How to do a product life cycle assessment: 9 expert tips from Dr. Karpagam Subramanian

Our senior LCA analysts, Dr. Karpagam Subramanian shares 9 practical tips for brands to make the best use of life cycle analysis.

Taming the Machine: Applying Parasitic Design Principles to Digital Product Passports

Discover how parasitic design principles are transforming Digital Product Passports (DPPs), ensuring seamless integration into existing systems, enhancing sustainability, and meeting regulatory requirements while minimizing disruption for brands and consumers.

Part 1: Product vs. Company Footprints in Fashion: Understanding the Disconnect in Sustainable Manufacturing

Discover the importance of aligning product and company footprints in the fashion industry to achieve true sustainability. Understand the disconnect between these two approaches, the unintended consequences of misalignment, and why integrating both footprints is crucial for reducing environmental impact, complying with regulations, and building consumer trust. Explore the path to creating a holistic sustainability strategy that drives meaningful change and competitive advantage.

Supply Chain Data Management: The Essential Pillar for Fashion’s Sustainable Future

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Leveraging Granular Data to Drive Business Strategy in Fashion

Discover how fashion brands can leverage granular data to drive business strategy, enhance sustainability credentials, and achieve meaningful outcomes. Learn how tools like Life Cycle Assessments (LCAs) and data-driven insights can help validate claims, identify hot spots, improve ESG reporting, and implement effective offsetting strategies.

Digital Passports in Fashion: The New Era of Transparency and Accountability

Discover how digital passports are transforming transparency in the fashion industry. Learn how these innovative tools provide in-depth sustainability data, enhance consumer trust, support regulatory compliance, and promote circular economy models. See how Green Story helps brands implement digital passports to build a competitive advantage.

Unlocking Competitive Advantage with Product-Level Footprints in Fashion

Discover how fashion brands can gain a competitive edge with product-level footprints. Learn how tools like Life Cycle Assessment (LCA) and Digital Product Passports (DPP) enhance transparency, build consumer trust, meet regulatory requirements, and drive innovation. Unlock the full potential of sustainability data with Green Story's platform.

Why Life Cycle Assessment (LCA) is Essential for Fashion Sustainability

Discover why Life Cycle Assessment (LCA) is essential for fashion sustainability. Learn how LCA helps brands measure their environmental impact, enhance credibility, ensure regulatory compliance, reduce costs, and drive sustainable product development. Explore how Green Story empowers fashion brands to leverage LCA for strategic growth and market differentiation.

The Reality of Greenwashing in the Fashion Industry: Challenges and Pathways to Genuine Sustainability

Explore the hidden impacts of fashion on the environment, the rise of greenwashing in the industry, and how consumers can distinguish genuine sustainability efforts from deceptive practices. Discover the role of certifications, innovations in sustainable materials, advancements in recycling technologies, and collaborative efforts shaping a more sustainable future for fashion.

Sustainability standards and certifications in the fashion industry

A wide variety of sustainability standards and certifications exist in the fashion industry. What are the most sought-after standards and certifications in sustainable fashion?

Lavinia Muth on carbon neutrality, sustainability reporting and communication

Green claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.

How to avoid greenwashing and boost your business sustainability

Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts and overall, their profits.

Green marketing and greenwashing in sustainable fashion

There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion.

Carbon offsetting 101: your doubts answered

What is a carbon offset? Why should we use carbon offsets? How are offset projects regulated? In this blog, you'll learn everything about carbon offsets.

Exploring the world of carbon offsetting with Simplizero Ecommerce

Get to grips with the need-to-know information on carbon offsetting and explore how Simplizero Ecommerce help brands understand their environmental impact.

Lavinia Muth on carbon neutrality, sustainability reporting and communication

Green claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.

A business guide to find the best carbon offset program to invest in

If done properly, carbon offsetting can be an effective component of decarbonisation strategies to help fashion brands reach their net zero targets.

Decarbonising the fashion supply chain

How can the fashion industry decarbonise the supply chain? What role do carbon offsets play in brands' journey to net-zero? Read more on this in our blog.

Carbon offsetting for fashion brands: how to get to carbon neutral in 5 easy steps

Some amount of carbon emissions are inevitable, and that’s where carbon offsets help. Here’s how fashion brands can use offsets to reduce their impact.

How Earthletica Uses Impact Widgets to Showcase Transparency and Drive Sustainable Choices

Discover how Earthletica, led by Olympic champion Bronte Campbell, uses Green Story’s impact widgets to showcase the environmental impact of their activewear. Learn about their commitment to sustainability, product transparency, and how they’re raising the bar in eco-conscious fashion.

How Sulochana Mills is Utilizing Scalable LCAs with Green Story to Reach Net Zero by 2027

Discover how Sulochana Mills is leveraging scalable LCAs with Green Story to reduce its environmental impact and achieve Net Zero by 2027. Learn how this industry leader is using detailed data mapping, product-level assessments, and supply chain insights to enhance sustainability and strengthen its market position.

Validating Sustainability Efforts at Shobikaa Impex with Green Story

Shobikaa Impex partnered with Green Story to validate its sustainability claims through a comprehensive Life Cycle Assessment and on-site verification. Discover how this leading recycled yarn manufacturer measured the environmental impact of its rPET products, reduced its carbon footprint, and strengthened its market position by aligning with industry standards.

How Alphabroder Achieved Accurate Emission Offsets Across 111 Products by Partnering with Green Story

Alphabroder partnered with Green Story to enhance sustainability across 111 products, achieving accurate emission offsets through detailed data enrichment and supply chain optimization. Discover how this collaboration set clear baselines, optimized processes, and helped Alphabroder make significant strides toward carbon neutrality.

Swannies’ Commitment to Offsetting Environmental Impact with Green Story

Learn how Swannies partnered with Green Story to calculate and offset 1,998,042 kg of carbon emissions across global projects. From reforestation in Australia to renewable energy in India, Swannies demonstrates its commitment to sustainability by using recycled materials and supporting impactful environmental initiatives, engaging eco-conscious consumers transparently.

How Sapphire Mills Launched Digital Product Passports with Green Story at Kingpins New York

Discover how Sapphire Mills partnered with Green Story to launch their innovative Digital Product Passport at the Kingpins Show in New York. Learn how this collaboration enhanced transparency, showcased sustainability efforts, and boosted their global visibility through a comprehensive content strategy, empowering customers with detailed sustainability information for each garment.

Part 2: Bridging the Gap: Strategies for Aligning Product and Company Footprints in Fashion

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Supply Chain Data Management: The Essential Pillar for Fashion’s Sustainable Future

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Fabric Faceoff: Cork vs. Recycled Wool

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Transforming Fashion Sustainability: Green Story Now Accredited by SAC as Higg FEM Verifier

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.

Part 2: Bridging the Gap: Strategies for Aligning Product and Company Footprints in Fashion

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Supply Chain Data Management: The Essential Pillar for Fashion’s Sustainable Future

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Fabric Faceoff: Cork vs. Recycled Wool

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Transforming Fashion Sustainability: Green Story Now Accredited by SAC as Higg FEM Verifier

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.

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