Green Story Blog

Explore Green Story's insightful events in Tiruppur and Rajapalayam, where industry experts discussed sustainable fashion and the role of Life Cycle Assessment (LCA). Join the conversation on shaping a greener future for textiles.

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Everything you need to know about quantifying your clothings impact from seed to shelf and the impact of your sustainable supply chain!

Tune in as change-makers and innovators discuss the future of the LCA methodology and how we can improve to measure all forms of impact, not just environmental!

As part of our most recent webinar, we hosted top eco-fashion brands to discuss how conducting an LCA helped them grow their businesses!

We sat down with Prama Bhardwaj, a veteran in the sustainable textile space and CEO & founder of Mantis World, to talk about sustainability, the future of the company and how the work with Green Story has helped the brand bring transparency to all their stakeholders. Mantis World are the winners of the 2021 Ryan Young Climate+ Award by Textile Exchange in the Climate Leader category.

A wide variety of sustainability standards and certifications exist in the fashion industry. What are the most sought-after standards and certifications in sustainable fashion?

Green claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.

Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts and overall, their profits.

There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion.

For the second interview of our “In conversation with” series, we spoke with Kristiane Davidson, Director, Europe + Global Impact and Sustainability at TO THE MARKET, about their sustainability journey.

This blog outlines a series of recommendations for how marketers can strengthen their sustainability communications strategies to adhere to legislation and build consumer trust.

The fashion industry needs to tackle carbon emissions to rapidly reduce the impact of their supply chains. Should the industry be investing in carbon negative, neutral, and positive initiatives?

Explore Green Story's insightful events in Tiruppur and Rajapalayam, where industry experts discussed sustainable fashion and the role of Life Cycle Assessment (LCA). Join the conversation on shaping a greener future for textiles.

You may have noticed things look a little different for our carbon offsetting solution. From a more minimal design and fresh look to new customization options, we think you’ll love the update.

We are excited to announce our newest partnership with FARFETCH Platform Solutions (FPS), FARFETCH’s suite of white-label commerce solutions for luxury brands and retailers. From today, FPS will offer Green Story’s Know your Impact and Simplizero Ecommerce sustainability solutions to their partners.

As the fashion industry is responding to demands for transparency, Green Story is the pioneering solution empowering 1 billion consumers to know their impact and make greener choices.

A few weeks ago, we shared some exciting news: Green Story raised €1.1m, led by 4Impact, to empower more consumers to know their impact. We can’t thank enough all of our investors, 150+ brand partners and incredible team of 35 change makers, for making this possible.

We are excited to announce that Dr. Kannan Muthu, world renowned Life Cycle Assessment (LCA) specialist, has joined Green Story as the Chief Sustainability Officer.

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.