Green Story Blog

Research confirms outdated LCA data has distorted sustainability claims in fashion: here's how Green Story helps manufacturers ensure accurate, region-specific impact assessments that meet modern transparency and compliance standards.

Discover how parasitic design principles are transforming Digital Product Passports (DPPs), ensuring seamless integration into existing systems, enhancing sustainability, and meeting regulatory requirements while minimizing disruption for brands and consumers.

Discover the importance of aligning product and company footprints in the fashion industry to achieve true sustainability. Understand the disconnect between these two approaches, the unintended consequences of misalignment, and why integrating both footprints is crucial for reducing environmental impact, complying with regulations, and building consumer trust. Explore the path to creating a holistic sustainability strategy that drives meaningful change and competitive advantage.

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Discover how fashion brands can leverage granular data to drive business strategy, enhance sustainability credentials, and achieve meaningful outcomes. Learn how tools like Life Cycle Assessments (LCAs) and data-driven insights can help validate claims, identify hot spots, improve ESG reporting, and implement effective offsetting strategies.

Discover how digital passports are transforming transparency in the fashion industry. Learn how these innovative tools provide in-depth sustainability data, enhance consumer trust, support regulatory compliance, and promote circular economy models. See how Green Story helps brands implement digital passports to build a competitive advantage.

Discover why Life Cycle Assessment (LCA) is essential for fashion sustainability. Learn how LCA helps brands measure their environmental impact, enhance credibility, ensure regulatory compliance, reduce costs, and drive sustainable product development. Explore how Green Story empowers fashion brands to leverage LCA for strategic growth and market differentiation.

Explore the hidden impacts of fashion on the environment, the rise of greenwashing in the industry, and how consumers can distinguish genuine sustainability efforts from deceptive practices. Discover the role of certifications, innovations in sustainable materials, advancements in recycling technologies, and collaborative efforts shaping a more sustainable future for fashion.

A wide variety of sustainability standards and certifications exist in the fashion industry. What are the most sought-after standards and certifications in sustainable fashion?

Green claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.

Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts and overall, their profits.

There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion.

What is a carbon offset? Why should we use carbon offsets? How are offset projects regulated? In this blog, you'll learn everything about carbon offsets.

Get to grips with the need-to-know information on carbon offsetting and explore how Simplizero Ecommerce help brands understand their environmental impact.

Green claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.

If done properly, carbon offsetting can be an effective component of decarbonisation strategies to help fashion brands reach their net zero targets.

How can the fashion industry decarbonise the supply chain? What role do carbon offsets play in brands' journey to net-zero? Read more on this in our blog.

Some amount of carbon emissions are inevitable, and that’s where carbon offsets help. Here’s how fashion brands can use offsets to reduce their impact.

Discover how Earthletica, led by Olympic champion Bronte Campbell, uses Green Story’s impact widgets to showcase the environmental impact of their activewear. Learn about their commitment to sustainability, product transparency, and how they’re raising the bar in eco-conscious fashion.

Discover how Sulochana Mills is leveraging scalable LCAs with Green Story to reduce its environmental impact and achieve Net Zero by 2027. Learn how this industry leader is using detailed data mapping, product-level assessments, and supply chain insights to enhance sustainability and strengthen its market position.

Shobikaa Impex partnered with Green Story to validate its sustainability claims through a comprehensive Life Cycle Assessment and on-site verification. Discover how this leading recycled yarn manufacturer measured the environmental impact of its rPET products, reduced its carbon footprint, and strengthened its market position by aligning with industry standards.

Alphabroder partnered with Green Story to enhance sustainability across 111 products, achieving accurate emission offsets through detailed data enrichment and supply chain optimization. Discover how this collaboration set clear baselines, optimized processes, and helped Alphabroder make significant strides toward carbon neutrality.

Learn how Swannies partnered with Green Story to calculate and offset 1,998,042 kg of carbon emissions across global projects. From reforestation in Australia to renewable energy in India, Swannies demonstrates its commitment to sustainability by using recycled materials and supporting impactful environmental initiatives, engaging eco-conscious consumers transparently.

Discover how Sapphire Mills partnered with Green Story to launch their innovative Digital Product Passport at the Kingpins Show in New York. Learn how this collaboration enhanced transparency, showcased sustainability efforts, and boosted their global visibility through a comprehensive content strategy, empowering customers with detailed sustainability information for each garment.

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.