Green Story Blog

Green Story & IBM have teamed up to revolutionize fashion sustainability. Our partnership offers data-driven insights for brands looking to make an impact.

Discover why Life Cycle Assessment (LCA) is essential for fashion sustainability. Learn how LCA helps brands measure their environmental impact, enhance credibility, ensure regulatory compliance, reduce costs, and drive sustainable product development. Explore how Green Story empowers fashion brands to leverage LCA for strategic growth and market differentiation.

Explore the hidden impacts of fashion on the environment, the rise of greenwashing in the industry, and how consumers can distinguish genuine sustainability efforts from deceptive practices. Discover the role of certifications, innovations in sustainable materials, advancements in recycling technologies, and collaborative efforts shaping a more sustainable future for fashion.

A wide variety of sustainability standards and certifications exist in the fashion industry. What are the most sought-after standards and certifications in sustainable fashion?

Green claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.

Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts and overall, their profits.

There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion.

Some amount of carbon emissions are inevitable, and that’s where carbon offsets help. Here’s how fashion brands can use offsets to reduce their impact.

The fashion industry needs to tackle carbon emissions to rapidly reduce the impact of their supply chains. Should the industry be investing in carbon negative, neutral, and positive initiatives?

Discover how Earthletica, led by Olympic champion Bronte Campbell, uses Green Story’s impact widgets to showcase the environmental impact of their activewear. Learn about their commitment to sustainability, product transparency, and how they’re raising the bar in eco-conscious fashion.

Discover how Sulochana Mills is leveraging scalable LCAs with Green Story to reduce its environmental impact and achieve Net Zero by 2027. Learn how this industry leader is using detailed data mapping, product-level assessments, and supply chain insights to enhance sustainability and strengthen its market position.

Shobikaa Impex partnered with Green Story to validate its sustainability claims through a comprehensive Life Cycle Assessment and on-site verification. Discover how this leading recycled yarn manufacturer measured the environmental impact of its rPET products, reduced its carbon footprint, and strengthened its market position by aligning with industry standards.

Alphabroder partnered with Green Story to enhance sustainability across 111 products, achieving accurate emission offsets through detailed data enrichment and supply chain optimization. Discover how this collaboration set clear baselines, optimized processes, and helped Alphabroder make significant strides toward carbon neutrality.

Learn how Swannies partnered with Green Story to calculate and offset 1,998,042 kg of carbon emissions across global projects. From reforestation in Australia to renewable energy in India, Swannies demonstrates its commitment to sustainability by using recycled materials and supporting impactful environmental initiatives, engaging eco-conscious consumers transparently.

Discover how Sapphire Mills partnered with Green Story to launch their innovative Digital Product Passport at the Kingpins Show in New York. Learn how this collaboration enhanced transparency, showcased sustainability efforts, and boosted their global visibility through a comprehensive content strategy, empowering customers with detailed sustainability information for each garment.

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.