TAMGA Designs leverages impact metrics to boost sales and build customer loyalty
By working with the Green Story Know Your Impact solution, TAMGA was able to integrate important impact metrics and visuals onto their website. At each stage of the customer journey, the brand communicates the impact of their garments, the provenance of the materials and the green story behind these fashion items.
The presentation of this essential sustainability data in a transparent manner, backed by verified third party sources has led to an increase in trust and improvement in conversion rate. The brand reported a 99% average increase in conversion since integrating its website with Know Your Impact by Green Story.
Not only this, it has contributed to a 251% increase in sales since implementing the Green Story tools.